GI Joe is a good action movie (basic story, nice FX, hot girls) that you will see probably once in your life. To watch that kind of movie, i *always* choose cinema with big screen, big sound and eventually polarized 3D glasses

I also followed that rule for Godzilla, I am legend, Transformers, I Robot, Wanted, Max Payne, Doom, Wing Commander and lots of "no so good" movies. But if I hadn't followed it, i wouldn't have watched at best conditions awesome movies like Starship Troopers or recently Watchmen for example.